JUGAAD- The ethical sourcing

  • What is Jugaad?

    Jugaad is a term derived from Hindi and signifies a mindset of finding creative solutions using limited resources. We apply this philosophy to our raw material sourcing, ensuring that we make the most of what nature has to offer while minimizing our ecological footprint.

    The Ethical Sourcing:

    Embracing Jugaad for Sustainable Fabrics

    At Existence, we are committed to ethical sourcing practices that prioritize sustainability, fair trade, and social responsibility. We embrace a concept called "Jugaad," which represents our resourcefulness and innovative approach to creating sustainable fabrics while upholding our ethical values.

    Sustainable Raw Materials:
    We carefully select raw materials for our fabrics, considering their environmental impact and adherence to our sustainability standards. Our organic cotton, used in the Jaivik collection, is sourced from GOTS-certified suppliers who prioritize organic farming methods. These practices eliminate the use of harmful pesticides, promote biodiversity, and ensure the well-being of farmers and surrounding communities.

    Recycled Materials:
    In our Reclaim collection, we employ recycled fabrics made from PET bottles. Through innovative processes, these discarded bottles are transformed into high-quality fibers, reducing waste and preventing them from ending up in landfills or oceans. By utilizing recycled materials, we contribute to a circular economy, reducing the demand for virgin resources and minimizing our impact on the environment.

    Vegan Leather Alternatives:
    The Ethic range features vegan leather products made from cotton and cotton blends. We source our materials from suppliers who share our commitment to animal welfare and sustainability. By opting for these cruelty-free alternatives, we eliminate the use of traditional leather, reducing the environmental impact associated with animal farming and promoting a more compassionate fashion industry.

    Supplier Partnerships:
    We forge strong partnerships with suppliers who align with our values and ethical standards. We ensure that our suppliers uphold fair trade practices, provide safe working conditions, and treat their workers with dignity and respect. These partnerships enable us to create a transparent and responsible supply chain, from the cultivation of raw materials to the final production of our fabrics.

    Transparency and Traceability:
    We believe in transparency, and we strive to provide complete traceability of our raw materials. By knowing the origins of our materials, we can ensure their sustainability and ethical sourcing. We maintain open lines of communication with our suppliers, engaging in ongoing dialogue to address any concerns and promote continuous improvement in ethical practices.

    Embracing Jugaad allows us to maximize the potential of sustainable raw materials while minimizing waste and environmental impact. Through ethical sourcing practices, we uphold our commitment to promoting a greener and more responsible fashion industry. By choosing Existence, you can trust that our fabrics are not only sustainable but also sourced with integrity and social consciousness.

    Join us on our ethical journey, where sustainable fashion meets innovative solutions, and together, let's make a positive impact on the planet, one responsible choice at a time.